Computer Mediated Communication...A subsitute for Medical Advice?

In reading, “Re: We Really Need to Talk”: Affect for Communication Channels, Competence, and Fear of Negative Evaluation. Communication Quarterly, 56(4), 407-426, I have found that computerized mediated communication can be a useful in many business today, especially that of the medical field. One aspect that this online book touched upon was the need for people to gain knowledge and expert medical advice from the medical community, in addition to information they would normally receive from their doctors. The problem with internet communication in the medical field lies mostly in the safety and quality that information being gathered online will be accurate and pertinent to an individual’s situation. The book states that “It is an important medium for health communication on prevention issues. It
will not of course replace personal interaction between doctors and patients and their
relatives” (Keaten & Kelly, 2008 November). This is true for many “business to consumer” relationships and affects almost any industry. The internet is a powerful and resourceful tool, but how much information out there is credible and reliable? The medical field is no exception. People seeking additional information regarding health topics, people who do not understand their doctor or want second opinions, people who substitute online information for actual one on one professional analysis are all susceptible to disinformation. Unfortunately, at this time there are no safeguards to protect people from inaccurate or sub-par medical information and it is important for people to realize that in no way, shape or form, should online medical advice ever be substituted for a doctors’ professional evaluation.
Nevertheless, mediated communication via computers can be useful and has its place within the broad options of communication channels. Patients are able to research topics, gather information and form excellent questions to present to their doctors so that an educated decision can be made. In this day and age, time is scare and costs money. I feel that computerized communication can be a valuable and convenient tool. I just caution anyone utilizing it to make sure they are on credible websites, and that they always, always consult their own physician before initiating or taking any kind of medical action.

Keaten, J., & Kelly, L. (2008, November). “Re: We Really Need to Talk”: Affect for Communication Channels, Competence, and Fear of Negative Evaluation. Communication Quarterly, 56(4), 407-426. Retrieved February 21, 2009, doi:10.1080/01463370802451646